Every once in a while a technology comes that dramatically changes not just how we work, but how we think. Additive manufacturing is one such technology, and when Aashay Industries, a fledgling 3D printing company needed a new brand identity - we realised that the frame of the brand promise can put the company on a different growth path.

Hello imagination

Brand Positioning

Naming

Visual Identity

Brand World

IMAGINARIUM

We renamed the brand as Imaginarium - an invitation to the makers to explore new frontiers of design and manufacturing. The new logo created a new world for the brand, away from the cold efficiency of a technology company to the magical possibilities of a creative organisation.

The most important element of the brand experience was the office space. Space cues behavior.

Imaginarium needed a place which felt like a creative canvas, designed to harness the power of additive manufacturing.

The space tapped into the creative spirit of some of the most inspiring creators of the world. From windows that re-imagined what lay outside to uniforms that blurred the line between 2D and 3D, the space enabled the employees and 

We took the same principle of experienced promise to communication.

We created an inter-dimensional typeface for the brand, which was used to create simple communication that demonstrated how easily, and quickly, Imaginarium could turn a concept into a tangible solution.

ABBY AWARDS 

Accolades

Jack Daniel’s is an icon that needs no introduction.

To strengthen its connection with India, it wanted to create a special celebratory pack for Diwali. As a brand with a very strong and unique language, this posed an interesting question - what does Diwali look like in the world of Jack Daniel’s?

Diwali. By Jack Daniel’s.

JACK DANIEL'S

Diwali is often characterised by familial celebrations, rituals and rangoli. 

But there is another side to it, one of good fortune and prosperity. 
This was a more natural context for a whiskey brand built on codes of Americana.

The message of revelry and good luck helped amplify the No. 7 identity. We also designed a deck of cards to go with the pack, just to get the party started.

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Jack Daniel's

Imagine being taken on a magical patisserie journey. You taste a medley of sophisticated flavours and textures that you never realised existed. These are patisserie classics, but like nothing you have tasted earlier. Toshin, an LCB alumnus, took couple of years perfecting his offering and when he was ready, it was a world-class experience. When he briefed us over a tasting session, we knew we had something special to work on.

Setting stage for magic

TOSHIN

We realised that the brand had to be a window to the finesse and almost lyrical way in which the desserts were created. With Toshin as the master creator.

We wanted to capture the precision and the search for finesse in the brand world.

Just like the desserts, the brand had to demonstrate sophistication, not claim it.

Taking a leaf out of art exhibits, we created a showcase for the desserts that turned them into fine visual compositions, delightful in their own right.