Nilgiri’s was established in 1905 and since then it has served generations in Southern India as the cherished destination for daily needs. Its own products, especially the dairy and bakery range, have always set the benchmark for quality. Now as it moved ahead in an increasingly competitive market, Nilgiri’s needed to re-establish its strength - a vision that will rejuvenate the brand. We realised that they key to its future, lied in its origins and its very name. Nilgiris is not just one of the richest bio-reserves in the world, but also offers a charming way of life. Its estates still retain traditional ways of making things. Nilgiri’s promised something truly valuable in today’s world - un-hurried goodness. We captured this promise in ‘Made of Nilgiris’.