A gift is an emotion wrapped around an object. But what if the object is actually designed to capture the emotion? Won’t it become the most precious gift ever given and received? Creating a gifting brand like no other.

The world's most precious library.

Brand Positioning

Naming

Packaging Design

Brand World

Unsaid Library

We named it ‘Unsaid Library’- a place that helps people express the unexpressed.

Packaging is the site of magic for a gifting brand.

The pack had to make the gift
feel personal, not something bought off-the-shelf.

The packaging design was inspired by a book. To cue that this is valuable for what it says.

The unboxing experience was designed to let a personal note lead the discovery of the inset piece of jewellery.

Imagined as a gallery meets modern luxury retail, the first Unsaid Library opened in Antwerp, Belgium.

True to brand, the store has a personalisation section, with a writing desk and a stack of postcards to write all that needs to be said.

Unsaid Library is a chronicler of human relationships.

A world of soft, warm colours that evoke sensitivity and sophistication. Highly intimate portraits to bring alive the rich tapestry of emotions. The brand world thus transports people to a place where cherished relationships live.

KYOORIUS DESIGN AWARDS 

KYOORIUS DESIGN AWARDS 2019

Accolades

Eyewear sells glamour - it says put me on and transform into a celluloid version of yourself. Brands have built themselves on the back of iconic frames of Hollywood (and in India, Bollywood) celebrities.

Eternity Lifestyles, with its young brand Opium, wanted to compete against the established brands. It did not have their deep pockets, so it came looking for some imagination.

Interesting glasses, interesting people.

OPIUM

It signalled a new perspective, perfect for a brand with a uniquely curated range. There was an opportunity - Opium could be the brand for the most interesting person in the room. For a young audience, more interested in finding their own style, it was also, culturally, a more appealing promise.

We activated the creative community to help invent a unique language for the brand. And then to push it to the right corners of the market, we got the most exciting young influencers from different fields to become the face and voice of the brand.

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Opium Eyewear

Imagine being taken on a magical patisserie journey. You taste a medley of sophisticated flavours and textures that you never realised existed. These are patisserie classics, but like nothing you have tasted earlier. Toshin, an LCB alumnus, took couple of years perfecting his offering and when he was ready, it was a world-class experience. When he briefed us over a tasting session, we knew we had something special to work on.

Setting stage for magic

TOSHIN

We realised that the brand had to be a window to the finesse and almost lyrical way in which the desserts were created. With Toshin as the master creator.

We wanted to capture the precision and the search for finesse in the brand world.

Just like the desserts, the brand had to demonstrate sophistication, not claim it.

Taking a leaf out of art exhibits, we created a showcase for the desserts that turned them into fine visual compositions, delightful in their own right.