Automotive printing is a highly specialised industry and SJS, a home-grown company had rapidly built expertise to become one of the leading companies in the space. It counts global and domestic auto majors as its clients and has been steadily transitioning into a global major. As it stepped on the global stage, it needed the brand to present its strengths in a new light.

Making world-class look world-class

Brand Positioning

Naming

Visual Identity

Packaging Design

We used the logo as a canvas to convey the material and colour expertise of SJS, making it a dynamic identity that played with textures and colours.

The space became the perfect canvas to bring alive the visual identity of the brand. We created a playful and optimistic world, underlining the design finesse of the organisation. 

We created a communication campaign to capture the spirit that turned a fledgling enterprise into a world-class organisation.

KYOORIUS IN BOOK WINNER

ACCOLADES

Nilgiri’s was established in 1905 and since then it has served generations in Southern India as the cherished destination for daily needs. Its own products, especially the dairy and bakery range, have always set the benchmark for quality. Now as it moved ahead in an increasingly competitive market, Nilgiri’s needed to re-establish its strength - a vision that will rejuvenate the brand.

We realised that they key to its future, lied in its origins and its very name. Nilgiris is not just one of the richest bio-reserves in the world, but also offers a charming way of life. Its estates still retain traditional ways of making things. Nilgiri’s promised something truly valuable in today’s world - un-hurried goodness. We captured this promise in ‘Made of Nilgiris’.

Into the future, back to the origin

NILGIRI'S

To bring alive the ‘Made of Nilgiris’ promise, we turned the packaging into a collage of bountiful nature landscape. Inspired by a vintage illustration style, the packaging used a visual language that helped place Nilgiris as a modern authentic brand.

The language was then taken across different categories, adding enough play and variance to create an exciting range.

When it came to the bakery packaging design, we tapped into the nostalgia of fresh, warm bread wrapped in newspapers. 

Every pack gave a glimpse of the mornings in Nilgiris and the process of baking that helped create the signature Nilgiris fresh loaf.

Accolades

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Nilgiri's

A gift is an emotion wrapped around an object. But what if the object is actually designed to capture the emotion? Won’t it become the most precious gift ever given and received? Creating a gifting brand like no other.

The world's most precious library.

Unsaid Library

We named it ‘Unsaid Library’- a place that helps people express the unexpressed.

Packaging is the site of magic for a gifting brand.

The pack had to make the gift
feel personal, not something bought off-the-shelf.

The packaging design was inspired by a book. To cue that this is valuable for what it says.

The unboxing experience was designed to let a personal note lead the discovery of the inset piece of jewellery.

Imagined as a gallery meets modern luxury retail, the first Unsaid Library opened in Antwerp, Belgium.

True to brand, the store has a personalisation section, with a writing desk and a stack of postcards to write all that needs to be said.

Unsaid Library is a chronicler of human relationships.

A world of soft, warm colours that evoke sensitivity and sophistication. Highly intimate portraits to bring alive the rich tapestry of emotions. The brand world thus transports people to a place where cherished relationships live.